Case Study: Corporate Logo and Stationery Design for NUF Electroplating

NUF Electroplating based in Empangeni , South Africa needed some work done on a logo design and branding on their corporate stationery along with a company profile.

Yellow Passivation was the unique selling point along with the superior nature of work they offer.

After our meeting and armed with some ideas in mind, I had a look at Electroplating businesses and the metal industry as a whole to get a feel for what peoples expectations are when looking for such services.

Find them at nufelectroplating.co.za (opens a new tab)

Logo Design

They wanted the following qualities to be shown in the logo

  • Protective nature of electroplating
  • To incorporate the yellow finishing
  • To highlight their superior service
We settled on the N-shaped shield along with the crown on top to emphasize the superior service they offer as well as the strips of yellow to highlight the Yellow Passivation.

NUF Electroplating Logo Option 1
NUF Electroplating Logo Option 2
NUF Electroplating Logo Option 3

Business Profile

They wanted a business profile to inform clients of:

  • Their Unique Selling Point
  • The Electroplating Process
  • The Benefits of Electroplating
  • A FAQ section
  • Their contact details

NUF Electroplating Business Profile Side 1
NUF Electroplating Business Profile Side 2

Corporate Stationery

I wanted to keep the consistency of the shield going to make it easier for clients to recognize their corporate stationery. I did this with the letterhead, Business card. Job Book and Delivery Note

NUF Electroplating Corporate Sationery
NUF Electroplating Business Card Side 1
NUF Electroplating Business Card Side 2

Duane was a great help with designing my new business look. He was very helpful and made my life much easier by helping with ideas and giving multiple options with mock-ups on work done. It was quite a relief knowing your work is in good hands. - Liam Duckenfield - NUF Electroplating

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